Pregnant and Empowered: Why Trust is the Latest Form of Member Engagement
Three ways health plans can engage, connect with, and delight their pregnant members to nurture goodwill, earn long-term trust, and foster loyal relationships that last.
Traditional Member Engagement is Broken. Daily Care Motivation is the Only Way to Improve Outcomes
It’s time to hold ourselves to a higher standard. Our industry needs to reimagine what can be accomplished in member engagement by more effectively incorporating behavioral science principles and personalization into our solutions, just as leaders in other industries have done.
The Funding Model for Cancer Innovation is Broken — We Can Fix It
Closing cancer health equity gaps require medical breakthroughs made possible by new funding approaches.
Technology is Great. But Does it Really Change Health Outcomes for the Better?
We must advocate for the positive impact that technology can have on healthcare outcomes, while also building solutions to create a more equitable health system. This includes traditional, less tech-reliant methods for those unable to embrace technology.
Here Are 3 Ways Health Plans Can Avoid Member Abrasion
Member churn isn’t good for anyone. It negatively affects health plan performance, making it less likely that members are getting the care they need.
Report: Most health plans are struggling to provide a coherent online experience for members
A new report finds most health plans are failing to offer their members seamless digital experiences. Members are frustrated by these oftentimes confusing online journeys, a sentiment that could be costing insurers' revenue and customers.
Getting Medicare Advantage members to take advantage of plan benefits
One way MA plans can stand out in an increasingly competitive market is by making members aware of the benefits they may not even know they have and encouraging them to use those benefits.
Health Executives on Digital Transformation in Healthcare
Hear executives from Quantum Health, Surescripts, EY, Clinical Architecture and Personify Health share their views on digital transformation in healthcare.
How health plans can help accelerate Covid-19 vaccinations
These next few months are a tremendous opportunity to build trust with customers — imagine the reciprocal goodwill if a payer’s message helps its members get to the front of the line.
Why payers need top-notch digital data management
Strategic decisions payers make today will determine how ready they will be for a future where patients expect their healthcare to be as seamless as online shopping.
True healthcare engagement is not about “likes” and “thumbs ups”
For many years, digital consumer engagement meant getting eyeballs on things, namely ads and getting people to click through those ads to generate revenue, but taking action is the only metric that matters in health.
Payers can use AI to transform customer experience if they get their data together first
AI chatbots can create a more agile operation that gives members choices and uses resources more efficiently but no AI program can work that magic with the way most payers’ data is currently organized.
Reducing Clinical and Staff Burnout with AI Automation
As technology advances, AI-powered tools will increasingly reduce the administrative burdens on healthcare providers.
What common Medicaid challenges can technology help overcome?
The four shared challenges for Medicaid programs identified by the Primed roundtable series were member engagement, data actionability, data exchange and workforce capacity.